The first bottle
A product created with one person in mind.
Founder Jimmy Tang saw how much his wife carried as a vice principal, a mother and the heart of their household. He wanted to support her—and believed that cleaning should be effective, gentle and simpler for every family.
The first bottle of Licin-Licin floor cleaner was tested at home. Her smile became the proof that mattered most, and a family promise became the beginning of a Malaysian home-care brand.
When you use an excellent cleaning product, you can feel the difference.
— Jimmy Tang, Founder


