Skip to content

Our story · Since 1996

Born from a promise to make home care easier.

Licin-Licin began with a simple belief: housework should feel less burdensome, and every family deserves cleaning products that bring quality within reach.

Licin-Licin floor-cleaner bottles moving through the production line
1996Our story begins
The Licin-Licin team gathered outside the original company premises

The first bottle

A product created with one person in mind.

Founder Jimmy Tang saw how much his wife carried as a vice principal, a mother and the heart of their household. He wanted to support her—and believed that cleaning should be effective, gentle and simpler for every family.

The first bottle of Licin-Licin floor cleaner was tested at home. Her smile became the proof that mattered most, and a family promise became the beginning of a Malaysian home-care brand.

When you use an excellent cleaning product, you can feel the difference.

— Jimmy Tang, Founder
01

Our vision

To lead with quality, value and responsibility.

To be a leading provider of high-quality household cleaning detergents—offering exceptional value while creating a positive social impact.

02

Our mission

Premium cleaning should remain within reach.

To provide dependable household cleaning detergents that combine quality and affordability, while supporting meaningful causes and the communities around us.

Senior management

Guided by two generations.

A founder's purpose, carried forward with the energy to keep improving how Malaysian homes are cared for.

Jimmy Tang, founder of Licin-Licin

Founder

Jimmy Tang

His belief that a clean home can support a happier family shaped the first Licin-Licin product and the purpose that still guides the company.

Timothy Tang, chief executive officer of Licin-Licin

Chief Executive Officer

Timothy Tang

As the second generation, Timothy carries the family's vision forward through product development, partnership and continued investment in research.

What we stand for

Values with a place in everyday life.

Quality & affordability

Effective household products made to deliver strong value.

Sustainability

Thoughtful choices that consider homes, communities and the planet.

Empowering lovely families

Products designed to make daily home care easier and more reassuring.

Social responsibility

Up to 1% of sales is directed towards meaningful community causes.

Personalization & customization

Flexible solutions for different household, retail and OEM needs.

Our journey

From floor care to a wider home-care family.

  1. 1996Licin-Licin begins

    A first floor cleaner inspired by one family's everyday life.

  2. FlagshipThe smooth-floor feeling

    Floor care becomes the product experience customers know Licin-Licin for.

  3. GrowthMore spaces at home

    The range expands into multipurpose, kitchen and bathroom cleaning.

  4. TodayLicin Licin + HATA

    LLG Industries supports retailers, distributors and OEM partners across Malaysia.

Bring the story home

Find the right care for your space.

For your homeShop the range →For retail and OEM enquiriesTalk to LLG →